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Sprint Wireless Broadband Retail Demo
The Challenge
Create a robust interactive kiosk for deployment in major retail chains in all markets where this broadband Internet access service is available. Build an eye-catching attract loop, a module that communicates the performance advantages of broadband access, and a module that allows viewers to check availability by ZIP Code. Communicate that broadband service is convenient and is available to prospects directly in their homes.
The ACG Solution
Use 3D animation to communicate the core technology message in a cool way that helps position the Sprint service as leading edge technology. Take viewers on a ride from the home PC, through the airwaves, and onto the Internet, as voice-over describes each step of the journey.
Implementation
ACG conceptualized the scene, wrote all copy, produced the 3D animation, and synchronized the voice-over, sound effects and music track.
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