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Lexmark Tradeshow Demo
The Challenge
Attract passing tradeshow visitors and raise their interest in attending a live presentation on a new line of color printers.
The ACG Solution
Create an animated, colorful “commercial” and run it on oversized monitors near the presentation area. Use color and very short but punchy copy to get the message across quickly. Take advantage of the natural connection between onscreen color and color used in printing.
Implementation
Delivered preloaded on tradeshow systems, as well as on CD.
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